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July is a time for celebration and honor in the United States, as the country marks Independence Day on July 4th. To honor this special occasion, we proudly designate white, red and blue as the colors of the month. The colors of the American flag embody freedom, courage and unity that we cherish.  Incorporating these…

The most flattering haircuts frame your face, accentuate your features and make you look your best. Many people have gone to the hairdresser with a picture of the hairstyle they want, only to find out it doesn’t look the same on them. That’s because haircuts are not one-size-fits-all. Your favorite celebrity’s hairstyle may not be…

Learn how to apply makeup that emphasizes your facial features and flatters your face shape. Did you know the oval face shape is considered the perfect face shape because it is balanced and proportional?  An oval-shaped face is neither too long nor too short, and the width and length of the face are almost equal.…

Regular skin care tips to help you get healthy, beautiful skin.  In 2017, amateur Korean makeup artist Ellie Choi shared her glass skin look accompanied by her skin care routine on social media, instigating a viral obsession with poreless, glowing complexions.  Between choosing from 25,000 beauty brands on the market and the never-ending deluge of…

Color Analysis Case Study: Julia Roberts’ Transition from Pure Autumn to Toned Autumn in the 4X4 Color System Color analysis plays a vital role in understanding an individual’s natural coloring and determining the most flattering colors for their wardrobe, makeup, hair coloring and even interior design. In this case study, we will explore how Julia…

Rainbows are produced when sunlight strikes raindrops at a precise angle. These colorful phenomena have a rich history spanning continents and cultures. For many, they positively represent inclusivity, diversity, and good fortune.  Did you know the colors on a primary rainbow are always in order of their wavelength? From longest to shortest: red, orange, yellow,…

The unspoken rules on how to present your company, respond to feedback and engage with your audience on social media. Social media is an effective way to promote your business. It allows you to advertise your goods and services, build brand awareness, and communicate with your customers. You can educate, entertain and engage with your…

Emails are an affordable and effective way to engage customers that impact your business’s bottom line. Email marketing can be one of the most effective marketing investments since you have complete control over your list of subscribers. Unlike other marketing channels, you don’t have to rely on search engines or social media algorithms to reach…

In today’s diverse world, with mixed marriages, races, and religions, it’s important for businesses to adapt to the changing times and embrace DEI. This is especially true for stylists and image consultants who may be stuck in old ways of conducting their businesses. The old color systems and methods of conducting business are missing key…