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A branded website is more than a brochure; it’s a lead magnet that can make you money! Most entrepreneurs make the mistake of talking a lot about themselves and what they do on their websites but do little to address their client’s needs. But, your website should be designed with your customers in mind, as…

Social media is a fantastic resource for crafting your brand and driving tangible results; with millions of people actively seeking out information and resources, you have a tremendous opportunity to get noticed and hired! Branding yourself on social media is necessary to stand out and get noticed. Not only do today’s savvy customers expect it,…

As an image consultant and color analysis professional, you have a lot to offer. In today’s social-media age, everyone wants to make a good impression. They are obsessed with image, and that’s where your expertise lies – you have a passion for how people and things look!  What you do goes beyond improving style. You…

A personal brand identity establishes your reputation and sets you apart from competitors, bringing focus and purpose to your business. Running a business – even if it’s just you as a solopreneur – can be challenging if you don’t know where you fit into the market. But once you solidify your brand DNA, you’ll zoom…

ByFERIAL is the ONLY accredited image consultant course in the world. Fort Lauderdale, FL – January 16, 2023 – Ferial Youakim, Founder and Certified Master Image Coach of ByFERIAL, is proud to announce that the proprietary ByFERIAL image consultant and color certification courses are officially approved and accredited by ANSI/IACET, the International Accreditors for Continuing…

The purpose of a professional color analysis is to determine the natural tone of a person, place, or object in order to establish a color palette that communicates clearly, harmoniously, and purposefully. This is both an art and science, and it has been refined over and over again through the years. The result? The Universal…

Did you know that the human brain actually thinks in images and symbols? It then uses storytelling or words to communicate what it envisions. This means that what you and your business put out visually communicates to your audience well before you ever say a word. But how do you effectively translate important meanings into…

Ready to perfect your special occasion style? Whether you’re dressing for a party, dinner, gala, celebration, fundraiser, or other festive events, it can be hard to decipher what attire is most appropriate and how sophisticated your look should be. What if there were some simple tips you could implement for formal, semi-formal, casual, smart, dressy…

The Best Holiday Style Trends Getting a couple of outfits ready to go before the holidays to kick off can really help you stay as stress-free as possible. Having a few key, functional holiday looks that make you feel authentic, trendy, and practical can lead to spending your energy on meeting new people, having a…