A Blue-tiful September: Celebrating Shades of Blue
Embrace the color blue to commemorate the beauty and change that comes with this time of year. Today, blue symbolizes stability, trust, and loyalty, making it a fitting color for the month when students head back to school and people return to their daily routines after summer vacations. September is a special month for many…
Client Shopping Strategies for Personal Stylists
How to help your clients build a wardrobe they love, no matter their size or shape! As a personal stylist, you may provide additional personal shopping services for your clients, guiding them through the style decision-making process and presenting them with a complete wardrobe. It’s hardly a secret; some clients require style assistance, while others…
Men’s Style Personalities and How to Identify Them
As a personal stylist, you provide your male clients with the perfect wardrobe to fit any situation and give them the confidence to feel like their best selves. With the rise of social media and the pressures to maintain a good image, it is becoming more common for men to enlist the help of a…
The Language of Style: Identifying Your Unique Style Personality
Style Personality profiles are a tool to visually create cohesion and harmony and a wardrobe that suits you. Many of us are unaware of why we choose to wear certain items or adopt a specific style, which has likely become a preference over time. Yet, whether conscious or not, our clothing speaks volumes to those…
5 Methods to Determine Your Client’s True Style
How to help clients stand out and showcase their unique style with confidence. Living in a world that constantly tells us to buy more, coupled with constant exposure to a social media landscape that fuels trend cycles, makes it tricky for clients to figure out what they like and separate their personal preferences from what…
Honor Your Friendships with Yellow, Pink and Purple this August
The first Sunday of August marks National Friendship Day – a celebration of the loving companionship friendships promotes in our lives. As we journey through life, we realize things are outside our control; we have no say in who our parents are, our genetic makeup, or environmental events. However, we get to choose those special…
ShopShare TV: The Video Platform Helping Stylists Improve The Client Experience
Pivot your stylist business from in-person consultations to virtual experiences. Having the technology at one’s fingertips to shop has changed the game; fashion has become more democratic, and the global demand for personal stylists continues to soar. Not only that, but clients also expect more convenience. If you’re a stylist venturing into online consultations (if…
A Healthy Diet for Beautiful Skin
As the saying goes, “Beauty is only skin deep.” Good skin starts in the gut. When most consider dieting, it’s more to do with weight loss than skincare. Yet, while cautioning people against fad diets and phony supplements, the American Academy of Dermatology Association has found evidence that a healthy diet supports good skin health. …
The Power of YouTube: How to Use It to Grow Your Business, Lose Weight and More!
Your competitors use YouTube as part of their marketing strategy, so should you. Did you know 90% of consumers say they discover new brands or products on YouTube? YOUTUBE VIDEO MARKETING IS PERSUASIVE – unlike reading text, it doesn’t take much effort to watch, and it’s easier to digest than other types of content. Promotional…
Maximize Your Stylist Potential with Online, Virtual Consultations
More clients, more money, more freedom. What’s not to love about working online? According to PayScale, the median hourly rate for image consultants and personal stylists in the US is $100 per hour. Personal stylists already have the option of working with individual clients, celebrities, and even brands to help curate collections and enhance a…
