Want to maximize holiday sales and get more clients? Follow these marketing tips.
As the competition heats up, you must find unique and creative ways to stand out and CATCH THE EYE OF CLIENTS amidst the hustle and bustle of the holiday season.
Like a beautifully wrapped present waiting to be unwrapped, effective marketing strategies for personal stylists and image consultants are the key to unlocking success and joy for businesses this time of year.
So, let’s unwrap some powerful holiday marketing strategies together and spread the cheer of sweet sales and satisfied customers.
1. Develop a Holiday Marketing Campaign
Starting your holiday marketing campaign early gives you a competitive advantage. It allows you to reach potential customers and grab their attention before they’re subject to other holiday offers.
Think of your holiday marketing strategy as a comprehensive campaign that utilizes multiple channels to CONNECT WITH POTENTIAL CLIENTS. Strategies for increasing client reach and engagement include online promotions and ads, interactive social media and email initiatives, and seasonal specials.
2. Implement Early Bird Offers
Early bird pricing or limited-time offers encourage clients to book your services in advance because they appeal to two psychological triggers: scarcity and fear of missing out. Creating a sense of urgency and exclusivity motivates potential clients to act fast and secure their spot, especially if you limit the number of offers.
3. Offer Gift Cards and Vouchers
Physical and digital gift cards are a tried-and-tested staple, popular among last-minute shoppers. Moreover, 60% of gift card recipients spend more than the card’s value. Digital gift cards sent via email or text are also a convenient and foolproof option, as they cannot be misplaced.
4. Use Email Marketing
Despite the busyness wrought by the holiday season, 91% of people check their email at least once daily. According to email marketing software company Mailchimp, email marketing has an ROI of 4200%. So, every $1 generates $42! What are you waiting for? It’s time to send limited-time deals and promotions to all your email subscribers!
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker
5. Retarget Website Visitors
Retargeting is a marketing technique that allows you to show targeted web advertisements to people who have already visited your business website. Although people tend to be bombarded during the holiday season, retargeting allows you to personalize ads that are more likely to convert potential clients.
6. Collaborate with an Influencer
Did you know 71% of shoppers are more likely to purchase something if it’s recommended by a social media influencer they trust? Social media platforms like Facebook, Instagram, X, TikTok and LinkedIn are effective channels for influencer advertising strategies such as giveaways, brand mentions and reviews.
7. Give to a Worthy Cause
‘Tis the time of year for generosity. One impactful way to spread it is by BACKING A CHARITABLE ORGANIZATION that aligns with your brand and resonates with your customer base. By donating a portion of your sales to this cause, not only will you be making a positive difference, but you’ll also be giving customers extra motivation to choose your business for their holiday shopping.
8. Provide Product Combos
Introducing holiday combos is a savvy strategy to boost your average order value (AOV) during the holiday season. This popular marketing technique offers customers a bundle of products (like personal styling and shopping services) at a discounted price, delivering more value than buying individual items separately.
9. Utilize Hashtags
Use hashtags to reach a larger audience beyond your current followers. Host a holiday giveaway where participants share photos based on a specific theme and use a designated hashtag. This will boost holiday promotions and your social media presence. You can also monitor trending hashtags to gain insights into your target audience’s seasonal interests.
“Ignoring online marketing is like opening a business but not telling anyone.” — Anonymous
10. Run Paid Ad Campaigns
With the increasing competition during this time of the year, PAID ADS CAN HELP YOUR BRAND STAND OUT and reach potential customers actively looking for products or services to purchase. These ads target specific demographics or locations, allowing you to reach your target audience more effectively. Moreover, paid ads drive traffic to your website leading to conversions and sales.
Improve Your Marketing With Empower Group
Want to learn more about marketing and business strategy beyond the holiday season?
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Our team of top image training professionals will share their experiences and valuable insights, guiding you to avoid common mistakes and learn the exact tools and strategies to CATAPULT YOUR BUSINESS TO SUCCESS.
Don’t wait any longer; join Empower Group and take your business to the next level!