Empowering Leaders with Vision and Passion

A Premier Business Opportunity for Industry Professionals!

Empower Group 1-Week Free Trial Offer

Empower Group 1-Week Free Trial

Complete the form below, and we will contact you shortly.
  • This field is for validation purposes and should be left unchanged.


ByFerial invites you to join the Empower Group, an exclusive tier-based membership community of highly successful image professionals and business experts that will help you build a brand, grow a customer base, and create a business that evolves as you do!

Do you need proven marketing strategies, business tools, and networking opportunities to grow your business exponentially? Do you envision building more than just an income but also a legacy? 

If you believe that you are meant to make an impact in the lives of others, and you need a proven and accelerated path to do this, Empower Group is for you!


Image Consultant Empower Global Group

Trust & Reputation

ByFERIAL is one of the top recognized image consultant training companies in the industry. As the founder of the renowned 4x4 color system - 16 Seasons®, ByFERIAL has trained thousands of image consultants at the industry’s most highly recognized standards. Empower Group brings you decades of image consulting business and marketing expertise and delivers proven methods in a system that can accelerate your personal and professional growth in as little as one year!

Ferial Youakim talking about business with other image consultants

Get On The Fast Track To Building a Successful Business

Top image training professionals in the industry will show you what they did to get to where they are and what common mistakes you can avoid. You’ll get their exact tools, strategies, and proven methods to fast-track your business to success!

ByFERIAL Company Branding

Build Your Personal & Professional Brand

ByFERIAL believes that beauty goes beyond more than a word; it's a way of living the life one deserves. Our mission is to inspire and empower you to feel amazing and build your personal and professional brand from that feeling. You'll get the personal and the professional tools to build and grow your business, getting it right the first time around!

Empower Group Image Consultants

Find Customers For Your Business

Join a community of image consultant professionals and access networking opportunities that will help showcase your unique talents and highlight your business to the right people. You’ll get access to time-tested and proven, proprietary materials and training courses to help you build your customer base ...quickly.

Ferial Youakim checking zoom meeting screenshot on Facebook

Make An Impact & Build A Legacy

If your vision is to build a business that makes an impact, ByFERIAL gives you a platform for leadership that offers you a framework to mentor other image stylists and help them live the life they deserve! You’ll get the opportunity to build your legacy and make a lasting positive impact on people’s lives.

Empower Group 1-Week Free Trial

Complete the form below, and we will contact you shortly.
  • This field is for validation purposes and should be left unchanged.


We’ve helped thousands of image consultants build successful businesses from scratch! As they grow, their businesses do too. Each membership level meets you exactly where you’re at while giving you the steps and opportunities for continued growth.

Empower Member
Members receive unlimited opportunities for professional and personal development with private mentoring and coaching opportunities, as well as special pricing on tools, products, and training.

$40 /month
  • 15% Discount on Tools & Products
  • Certified 4X4 Color Consultant (C4X4) Training - Special Offer
  • Access to our Empower Group Community
  • Weekly Training (every Tuesday)
  • Use of 4X4 Empower Group Logo
  • Use of 4x4 Member Logo
  • Quarterly Coaching & Mentoring Sessions with a Certified Master Trainer (Fashion & Color Trends Reports and Forecasting)
  • Listing in the Find a Consultant Online Directory
  • Access to our Annual Conference & Retreat
  • Discounted Access to Digital Drapes, Swatches & Booklets
Empower Consultant
If you’re just starting your business and you’re looking to take it to the next level of growth, you’ll get proven and tested industry business, marketing, and branding tools that will accelerate your success.

$70 /month
  • All Member Benefits
  • 30% Discount on Tools & Products
  • Featured Listing in the Find a Consultant Online Directory
  • Spotlight Opportunity (Coffee Talk Live, Social Media, Newsletter)
  • Guest Speaker (Live Webinar)
  • Certified Personal Stylist & Image Consultant (CIC) Training - Special Offer
  • Use of Empower Group Consultant Logo
  • Business Templates & Forms
Empower Professional
If you are rooted in experience and knowledge, and you’re ready to share that with others, becoming a professional allows you to increase your income, impact, and opportunities by coaching stylists to success.

$150 /month
  • All Consultant Benefits
  • 40% Discount on Tools & Products
  • Unlimited Creation of the 'Fashion & Style Guide' Reports
  • Certified Professional Image Consultant (CPIC) Training - Special Offer
  • Affiliate Program Eligibility
  • Use of Empower Group Professional Logo
Empower Master
If you’re ready to establish your legacy and leave a lasting mark, as a Master you’ll get access to all the support and tools ByFerial offers, so that you can help other individuals become leaders and influencers too.

$250 /month
  • All Professional Benefits
  • 50% Discount on Tools & Products
  • Empower Group Division Leadership Opportunity
  • Custom Branded Manuals, Tools and Products Eligibility
  • Use of Empower Group Master Logo
  • Certified Master Image Coach (CMIC) Training - Special Offer
  • I Year Licensing Valued at $7200 with your CMIC Training
  • Monthly Coaching & Mentoring Sessions
  • Weekly Coaching & Case Study Sessions
  • 1 Hour Monthly Consumable 1-on-1 Coaching with Ferial Youakim



We’re so confident that you will build a successful business and a life that you love with our proven step-by-step system, that’s why we offer a 100% money-back guarantee on all training!

Marketing you professional image consultant business


“I’ve been in the business for many years and never had a client. As soon as I learned what I needed to do, within a week I got my first client, then a stream of them.”

Rebecca Doster

“I owe my recent success in my profession as an Image Consultant and Fashion Stylist to my Mentor and Coach Ferial Youakim, AICI CIP from ByFerial.”

Fabiola Franceschi

“Thank you so much for providing such excellent online training sessions. Your presentations are informative, well structured, and beautifully illustrated.”

Madeline Gill

Empower Group 1-Week Free Trial

Complete the form below, and we will contact you shortly.
  • This field is for validation purposes and should be left unchanged.


Whether you’re just starting a business, looking to grow more customers, or ready to step into leadership and mentor other image consultants, Empower Group has a step-by-step proven system to help you meet both personal and business goals. Being an image stylist is a rewarding and inspiring path, and we make sure that you have plenty of opportunities to grow in every area of the industry!

Business Tools

Empower Group gives you tools to run a successful and lasting image consulting business. You’ll get all the steps to building a successful brand and growing your customer base to take your business to the next level - no matter where you’re at!

Coaching & Mentorship

Empower Group gives you live access to weekly training as well as coaching and mentorship sessions with a certified master trainer. You’ll be able to take your personal and professional brand to the next level with the support that holds you accountable, invests in your success, and guides you every step of the way.


Empower Group gives you opportunities for growth, connection, and impact... all in a community setting that understands and supports you. You’ll get feedback and learn from others’ success stories while learning insider secrets to the customer and business growth from image masters.


Empower Group gives you special pricing for live online, on-demand, and in-person image consultant training programs, tools, and products, as well as business templates, forms, fashion and style reports, and digital drapes, swatches, booklets…and so much more!


Empower Group helps you create a meaningful vision for your life so that you wake up with purpose, certainty, and vision! If you want more from your business than just a job, you can walk a proven path as a mentor and discover the meaningful life you’re dreaming of.

Empower Group 1-Week Free Trial

Complete the form below, and we will contact you shortly.
  • This field is for validation purposes and should be left unchanged.


3 Ways To Market Yourself Through Image

We know that finding a community of like-minded individuals can be tough. You may feel alone in your journey and that's why we want to invite you to join our Facebook Group. Here, you'll find individuals who understand what you're going through and can offer support, advice, and friendship.