About Ferial Youakim

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Although making her mark as a highly trained image consultant in the fashion and retail industries, Ferial Youakim's vision and mission are to empower women of all walks of life to face their challenges head-on, showcase their accomplishments and make a difference in the lives of others.

Ferial is the author of Beyond Beauty: A Refugee's Journey in Pursuit of Happiness. Her books have uncovered her journey as an image consultant as well as the struggles she has faced. She has battled with thinking she’s not good enough and her own internal contentions; however, she is still standing today and wants to share her story.

“I had to change my thinking to change my life. I had to learn how to believe in myself and love myself for the way I am and not the way others want me to be.”

By sharing her story, she wishes to offer peace and success to those who are struggling to find their own self-value. Ferial Youakim’s passion is not just evident in her writing, but also in her work. With a belief that no person should feel less than what they deserve, she wants every single person to understand their own positive self-value.

Ferial has hosted image seminars in the hope that they can discover their true beauty, not just physically, but mentally and emotionally. These training seminars create scenarios reflective of social and business settings with the use of personal consultations. Additionally, she has consulted to numerous organizations and retailers about the importance positive self-image Ferial’s career spans 30 years and she has no intention of stopping. With an award-winning charity and as a founder of Mums on a Mission, she wants to further her ambition. Now using her story as a means to create a better world, she will not stop until everyone has discovered their true worth.

“I don’t make people beautiful because I am an image consultant; I remind them of their beauty.

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Ferial Youakim



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