How to Flaunt Your Finest Features: Dress to Flatter Your Figure
“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” —Gianni Versace Diversity and body size inclusivity are slowly changing the deeply entrenched fashion narrative that for the longest time, favored skinny, long-legged models with…
Using the Fashion & Style Guide to Understand Your Body Shape
Knowing how to dress your body type is a game-changing skill for building a wardrobe you love. Have you ever bought a clothing item you saw on a model but were disappointed it didn’t look the same on you? That’s probably because the garment didn’t suit your body type. KNOWING YOUR BODY SHAPE IS THE…
The Art of Networking for Business Prosperity
How to cultivate mutually beneficial, give-and-take, win-win business relationships. To quote entrepreneur and public speaker Porter Gale: “NETWORKING IS YOUR NET WORTH.” Often perceived as disingenuous or exclusionary, networking has a history of getting a bad rap. This negative view may be a leftover from the earlier times, when the workplace was largely composed of…
Bundling Products & Services for a Profit
Maximize profits and increase customer satisfaction with a winning pricing strategy! Bundle pricing is a pricing strategy that combines two or more products or services and sells them in one package. Consumers love it because they can purchase items at a reduced cost, while for you – the business owner – it’s a great way…
Cultivating an Entrepreneurial Mindset for Success
“Whether you think you can, or you think you can’t–you’re right.” – Henry Ford Having an entrepreneurial mindset is essential if you want to succeed in business! The right attitude lets you TAKE RISKS AND MAKE DECISIONS THAT LEAD TO SUCCESS, as well as create innovative solutions, capitalize on trends, and open up a new…
How to Use The Psychology of Money to Make More Sales
To be successful, you have to know who your customers are and, more importantly, what motivates them to spend money. When you understand the psychology of money, you zero in on your customers’ emotional needs instead of highlighting your product’s value. Why? Because EMOTIONS DRIVE PURCHASING DECISIONS. Rather than convincing people they need your services…
Color Forecasting: A Key Tool for Business Innovation and Success
Anticipate the next big fashion trends and inform clients about the best colors for their products, wardrobe, and lifestyles! Color forecasting is an essential asset for many businesses and entrepreneurs in the image and design space, especially those in fashion and styling. But what makes it so special? Well, it’s about predicting upcoming color trends…
How to Build a Branded Website that Sells
A branded website is more than a brochure; it’s a lead magnet that can make you money! Most entrepreneurs make the mistake of talking a lot about themselves and what they do on their websites but do little to address their client’s needs. But, your website should be designed with your customers in mind, as…
How to Brand Yourself on Social Media
Social media is a fantastic resource for crafting your brand and driving tangible results; with millions of people actively seeking out information and resources, you have a tremendous opportunity to get noticed and hired! Branding yourself on social media is necessary to stand out and get noticed. Not only do today’s savvy customers expect it,…
Selling The 4×4 Color System for Growth and Profit
As an image consultant and color analysis professional, you have a lot to offer. In today’s social-media age, everyone wants to make a good impression. They are obsessed with image, and that’s where your expertise lies – you have a passion for how people and things look! What you do goes beyond improving style. You…
