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Online Platforms Your Business Can’t Grow Without

Need help with accounting? What about graphic design? A website too? Chances are, there’s an online platform for each of your business’s growing needs. Software as a Service (SaaS) platforms deliver cost-savings and scalability without making significant investments.  Nowadays, it’s possible to run most of your business operations from a laptop. Digital transformation, the process…

Celebrating Moms in May: A Month of Pink Power

We celebrate Mother’s Day on the second Sunday of May to honor the women who have significantly impacted our lives. Pink is the traditional color of this special occasion, symbolizing love, appreciation, and gratitude.  Pink is composed of a combination of red, blue, and white, from which it gets some of its characteristics. Red represents…

The Power of Your Body Language in Online Media

Positive body language creates connection and trust between you and your clients. How you communicate with your body is imperative, as 55% of communication is non-verbal. Body language subconsciously conveys genuine emotions and is a powerful tool that affects your business success.  When crafting an impactful online presence, MASTERING YOUR BODY LANGUAGE IS ESSENTIAL for…

Using the Fashion & Style Guide to Understand Your Body Shape

Knowing how to dress your body type is a game-changing skill for building a wardrobe you love. Have you ever bought a clothing item you saw on a model but were disappointed it didn’t look the same on you? That’s probably because the garment didn’t suit your body type.  KNOWING YOUR BODY SHAPE IS THE…

The Art of Networking for Business Prosperity

How to cultivate mutually beneficial, give-and-take, win-win business relationships. To quote entrepreneur and public speaker Porter Gale:  “NETWORKING IS YOUR NET WORTH.”  Often perceived as disingenuous or exclusionary, networking has a history of getting a bad rap.  This negative view may be a leftover from the earlier times, when the workplace was largely composed of…

Bundling Products & Services for a Profit

Maximize profits and increase customer satisfaction with a winning pricing strategy! Bundle pricing is a pricing strategy that combines two or more products or services and sells them in one package. Consumers love it because they can purchase items at a reduced cost, while for you – the business owner – it’s a great way…

How to Use The Psychology of Money to Make More Sales

To be successful, you have to know who your customers are and, more importantly, what motivates them to spend money.  When you understand the psychology of money, you zero in on your customers’ emotional needs instead of highlighting your product’s value. Why? Because EMOTIONS DRIVE PURCHASING DECISIONS. Rather than convincing people they need your services…