Improve customer relationships and communication with WhatsApp Business.
Gone are the days when WhatsApp was solely for messaging friends and family. With the introduction of WhatsApp Business, brands, and small businesses have harnessed its power to reach new customers, maintain relationships with current ones, and elevate their businesses in unprecedented ways.
WhatsApp messages have an average open rate of 58%, meaning that 50% of your customers will read them. WhatsApp Business is also free – there are no subscription costs; you only pay for advertisements!
What is WhatsApp Business?
Whatsapp Business is a dedicated app for small and medium-sized enterprises (SMEs) to communicate with customers.
It offers features such as creating a business profile, automated messages, labels, and quick replies, and the ability to send and receive messages on a computer through WhatsApp Web.
It also has options for analytics and metrics to help your business track its performance on the platform. Whatsapp Business CONNECTS COMPANIES AND CUSTOMERS PROFESSIONALLY and efficiently, separate from their personal WhatsApp accounts.
Useful WhatsApp Business Features
WhatsApp Business offers a specialized version of the popular app with enhanced functionalities and messaging tools in addition to the standard features.
Catalogs and Collections
Catalogs are a digital storefront for businesses to showcase their products and services to potential customers. They allow you to add product details such as images, descriptions, prices, and links to purchase.
Your clients can browse through your catalog and MAKE PURCHASES DIRECTLY THROUGH WHATSAPP. Having categories such as “Last Chance” or “Sale” is just as effective as converting customers on your website.
Utilizing collections on a WhatsApp Business account provides a seamless shopping experience for your clients. Unsurprisingly, WhatsApp is one of the four most popular platforms consumers use to explore new products.
Interactive Business Messages
WhatsApp Business Messages provide various options for communicating with customers, including customizable templates, automated responses, and quick replies.
- Customizable templates: It’s easy to maintain consistent and professional communication with templates that include images, text, and call-to-action buttons.
- Automated responses: Save time with automatic responses to customer queries about business hours, FAQs, product details, and more.
- Quick replies: Create pre-written messages to respond to specific customer requests and enhance customer service.
- Surveys and polls: Improve your services based on customer feedback from polls and surveys.
With WhatsApp Business API, you can evaluate your interactions with clients and gain valuable insights, including:
- The satisfaction level of your customers and ways to address concerns.
- The response time of your messages
- How efficiently do you resolve issues
- Popular topics discussed and the potential for message automation
- The volume of messages you handle daily
Access to these metrics helps you make informed decisions that enhance the quality of service you provide through WhatsApp.
How to Set Up WhatsApp Business
Setting up WhatsApp Business is easy:
- Download: Get the WhatsApp Business app for free from the Google Play Store or Apple App Store.
- Review Ts & C’s: After reviewing the fine print, tap the Agree and Continue to accept the terms.
- Register: Select your country from the drop-down list to add your country code, then enter your phone number. Tap Next to receive your 6-digit registration code via SMS or phone call.
- Allow access to contacts and photos: You can add contacts to the WhatsApp Business app from your phone’s address book, as well as access your phone’s videos, photos, and files.
- Create an account: Fill out your basic business details and add a profile picture.
- Customize your business profile: Tap Explore to add important business information.
Best Ways to Use WhatsApp Business
From customer service to marketing, WhatsApp Business has proven a valuable asset for businesses of all sizes.
1. Customer Support
The convenience of chatting through WhatsApp instead of making calls or sending emails is preferred by customers, making it an ideal platform for customer support. One of the benefits of using WhatsApp is the high engagement rate, as users are more likely to respond and receive a timely response quickly.
2. Customer Communication
As mentioned earlier, utilizing WhatsApp business is an effective way to handle customer inquiries and maintain regular communication with them efficiently. Regularly updating your latest offers, providing updates on orders, and sharing special promotions keep them engaged and loyal to your brand. This not only enhances the customer experience but also strengthens your relationship with them.
3. Marketing and Promotion
With its user-friendly platform, WhatsApp enables a more interactive and efficient way of sending tailored messages. Additionally, the app values user privacy by only allowing promotional messages to be sent to those who have expressly opted-in. Strategically incorporating WhatsApp into your marketing strategy drives growth and attracts more customers to your business.
Join Empower Group & Learn More Strategies to Grow Your Business
WhatsApp business is one of many valuable tools to help you grow your personal styling and image consultant business. ByFERIAL’s Global Empower Group takes things further, offering valuable resources and guidance to help you reach your full potential.
By joining Global Empower Group, you benefit from a SUPPORTIVE COMMUNITY, expert advice, and practical tools to thrive in today’s competitive market. Don’t miss out on the chance to grow your client base and IMPROVE YOUR INCOME – join the Global Empower Group today!