Blog: Grow Your Business

Social media is a fantastic resource for crafting your brand and driving tangible results; with millions of people actively seeking out information and resources, you have a tremendous opportunity to get noticed and hired! Branding yourself on social media is necessary to stand out and get noticed. Not only do today’s savvy customers expect it,…

A personal brand identity establishes your reputation and sets you apart from competitors, bringing focus and purpose to your business. Running a business – even if it’s just you as a solopreneur – can be challenging if you don’t know where you fit into the market. But once you solidify your brand DNA, you’ll zoom…

ByFERIAL is the ONLY accredited image consultant course in the world. Fort Lauderdale, FL – January 16, 2023 – Ferial Youakim, Founder and Certified Master Image Coach of ByFERIAL, is proud to announce that the proprietary ByFERIAL image consultant and color certification courses are officially approved and accredited by ANSI/IACET, the International Accreditors for Continuing…

The purpose of a professional color analysis is to determine the natural tone of a person, place, or object in order to establish a color palette that communicates clearly, harmoniously, and purposefully. This is both an art and science, and it has been refined over and over again through the years. The result? The Universal…

Did you know that the human brain actually thinks in images and symbols? It then uses storytelling or words to communicate what it envisions. This means that what you and your business put out visually communicates to your audience well before you ever say a word. But how do you effectively translate important meanings into…

How To Accelerate Your Business In 3 Steps! Can you feel that it’s time to level up your business, but you don’t know where to start? You must ask yourself one simple question: What do I really want? If it’s to help people, you need to grow. When you grow, you have more influence and…

One of the main jobs of an image expert is to help bring a client’s inner beauty to the surface. Adding complimentary services like make-up consultations to your styling services adds significant value to both your business and your clients. Makeup has the ability to elucidate a client’s natural grace, harmony, and confidence. It allows…

Pricing your style consultations can vary significantly based on your experience, certifications, and of course, service offerings. A focus is always great because it showcases expertise and exposes you to your ideal customers. Focusing on appearance is a great way to broaden your customer base and appeal to a wide range of people. However, if…

There are plenty of reasons that adding color analysis to your list of services is a good business decision. It is also an invaluable service for your clients. A professional color analysis allows you to help your clients create well-being, confidence, and overall harmony in their inner and outer selves! While it’s possible for your…

As we move into the holiday season, it’s a great time to examine how your business (and marketing) is doing and where you want to go from here! One of the most useful tools to do this is the SWOT analysis. Everyone from high-level executives to entrepreneurs to families can use a SWOT analysis to…