A branded website is more than a brochure; it’s a lead magnet that can make you money!
Most entrepreneurs make the mistake of talking a lot about themselves and what they do on their websites but do little to address their client’s needs. But, your website should be designed with your customers in mind, as it is the foundation of your online presence and, ultimately, your business.
Rather than listing the benefits, it should COMMUNICATE HOW WHAT YOU DO SOLVES YOUR CLIENT’S PROBLEMS. Each page should draw visitors in and move them closer to purchasing or hiring your services.
In this blog, we’ll show you how to make your website an effective sales funnel by designing it to:
- capture leads
- motivate your visitors to act
- convert visitors into customers
Have a Mobile-friendly Website
By 2025, over 70% of internet users will access the web exclusively via their mobile devices. Don’t get left behind! Take advantage of this technological shift and ensure your website is mobile-friendly. Your customers will thank you for it – they’ll be able to access the information they need quickly and easily, no matter where they are or what device they use.
Plus, you’ll benefit from higher search engine rankings, as Google now rewards mobile-friendly websites with better visibility in its search results. Make the most of this opportunity and future-proof your business by ensuring your website looks spectacular on all mobile devices.
Capture Attention with Valuable Content
Grab your customers’ attention and guide them through your sales process with exciting, valuable content. A strategic combination of all types of content, like videos, blogs, and infographics, shared on social media is the way to go. Ensure your content is compelling and SEO optimized – this will inspire clients to act and help your website appear higher in Google search results pages.
SEO optimization is about helping your branded website stand out and reach a wider audience. It ensures your website is easy to find, engaging to read, and provides valuable and relevant content to your target audience. With the proper optimization, you can ensure your website is easy to find and understand by your ideal clients for the best chance of success.
Keep it Scannable
Helping your customers find what they are looking for is essential. Most internet users scan, instead of reading it, to determine if it’s what they’re looking for. If it is, they’ll continue reading. If not, they’ll go back to their list of search results. Remember, there are many ways to capture and maintain their attention – copy is only one tactic.
Clever formatting including video, images, bullets, checklists and other visual elements can make your website pages more accessible and interesting to navigate – and more memorable. Ultimately, you must balance providing enough information to get your message across without overwhelming users with too much clutter, tiny fonts, or dense paragraphs
Think About Your Sales Journey
Ready to get your clients excited about your color consulting services? Start by structuring your branded website to make them feel informed and confident. Think about what they need to see and read to make them want to do business with you. Chances are, with a properly designed and branded website they’ll require little convincing before reaching out.
It’s always a good idea to explain your approach to personal style, share your qualifications, and gather testimonials from happy clients. You can even create an FAQ section to answer common questions and help them take the next step on the ‘buyer’s journey.’
Make notes, create mindmaps, and do customer research to ENSURE YOUR WEBSITE SELLS YOUR BUSINESS AS THE PERFECT SOLUTION TO YOUR CLIENTS’ PROBLEMS. With a little strategic effort, you’ll be ready to brand and launch your business and watch it grow!
Have a Call to Action on Every Page
Motivate your visitors to take the plunge and engage more deeply with your brand. By incorporating calls to action (CTAs) into your website design, you can guide your visitors to their desired destination – whether it’s purchasing a product, viewing product pages, or signing up for a newsletter.
CTAs are effective marketing terms that prompt immediate action, such as “schedule a consultation now,” “read more,” or “click here.” The majority of website visits don’t start on home pages, so make sure to INCLUDE CTAS WHEREVER POSSIBLE TO ENSURE VISITORS STAY ON YOUR WEBSITE AND COMPLETE THE ACTION YOU WANT THEM TO.
Step Up Your Game
Having a branded website is a great way to get your business out there and makes it easier for potential customers to find you and solve their problems. Once your website is running and working FOR you, it’s time to take the next step and join a growth network. Working with like-minded entrepreneurs can help you expand your business more quickly and set new goals for your future.
We encourage you to join ByFERIAL’s Empower Group and receive one free week. You can take advantage of this opportunity to connect with other successful image and color entrepreneurs and learn from them and from THE color master, Ferial Youakim. So, don’t miss out on this great opportunity to network and grow with other industry professionals and business experts, and get ready to see your business reach its highest potential.