Blog: Grow Your Business

Promote your business’s products and services with low effort and a limited budget.top  Affiliate marketing is a PERFORMANCE-BASED MARKETING STRATEGY where an individual or business (affiliate) receives a commission for promoting another merchant’s products or services.  The affiliate is responsible for driving traffic or sales through online referral links, and when a sale is made,…

Pivot your stylist business from in-person consultations to virtual experiences. Having the technology at one’s fingertips to shop has changed the game; fashion has become more democratic, and the global demand for personal stylists continues to soar. Not only that, but clients also expect more convenience. If you’re a stylist venturing into online consultations (if…

Your competitors use YouTube as part of their marketing strategy, so should you. Did you know 90% of consumers say they discover new brands or products on YouTube?  YOUTUBE VIDEO MARKETING IS PERSUASIVE – unlike reading text, it doesn’t take much effort to watch, and it’s easier to digest than other types of content.  Promotional…

More clients, more money, more freedom. What’s not to love about working online? According to PayScale, the median hourly rate for image consultants and personal stylists in the US is $100 per hour. Personal stylists already have the option of working with individual clients, celebrities, and even brands to help curate collections and enhance a…

The unspoken rules on how to present your company, respond to feedback and engage with your audience on social media. Social media is an effective way to promote your business. It allows you to advertise your goods and services, build brand awareness, and communicate with your customers. You can educate, entertain and engage with your…

Emails are an affordable and effective way to engage customers that impact your business’s bottom line. Email marketing can be one of the most effective marketing investments since you have complete control over your list of subscribers. Unlike other marketing channels, you don’t have to rely on search engines or social media algorithms to reach…

An excellent social media strategy increases brand awareness, website traffic, and leads. All businesses need a social media presence, not only because customers expect it but also because it offers an excellent opportunity to gain insights into your target audience and engage with them online.  Social media marketing  builds relationships with your clients,  helps you…

In today’s diverse world, with mixed marriages, races, and religions, it’s important for businesses to adapt to the changing times and embrace DEI. This is especially true for stylists and image consultants who may be stuck in old ways of conducting their businesses. The old color systems and methods of conducting business are missing key…

How to cultivate mutually beneficial, give-and-take, win-win business relationships. To quote entrepreneur and public speaker Porter Gale:  “NETWORKING IS YOUR NET WORTH.”  Often perceived as disingenuous or exclusionary, networking has a history of getting a bad rap.  This negative view may be a leftover from the earlier times, when the workplace was largely composed of…