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The Best Holiday Style Trends Getting a couple of outfits ready to go before the holidays to kick off can really help you stay as stress-free as possible. Having a few key, functional holiday looks that make you feel authentic, trendy, and practical can lead to spending your energy on meeting new people, having a…

Style reflects much more than just what you wear. It expands deeply into who you are as a person. Each one of us has our own unique age and shape, but also beauty and personality. In fact, it is your personality that unlocks the image that makes the greatest positive impact on you and your…

No matter what occasion you’re dressing for this season, the key denominator for a successful image is : confidence! When you know who you are and your image reflects that, you are able to convey your message, make a good impression, and influence others in a positive way. Knowing how to dress for any occasion…

One of the main jobs of an image expert is to help bring a client’s inner beauty to the surface. Adding complimentary services like make-up consultations to your styling services adds significant value to both your business and your clients. Makeup has the ability to elucidate a client’s natural grace, harmony, and confidence. It allows…

The creation of a wardrobe that serves both function and purpose can be life-changing! The steps to get there require skill, expertise, experience, and vision. Personal stylists and image consultants must not only deeply understand the lifestyle, personality, body type, color profile, and goals of their clients, but they must also ensure a long-lasting transformation.…

Pricing your style consultations can vary significantly based on your experience, certifications, and of course, service offerings. A focus is always great because it showcases expertise and exposes you to your ideal customers. Focusing on appearance is a great way to broaden your customer base and appeal to a wide range of people. However, if…

How to use storytelling to make more sales! Have you invested time and money into content production like webinars, emails, blogs, and videos but your sales are at a standstill? Are you frustrated after every sales pitch, because people simply aren’t buying? This marketing bottleneck is actually so common. The reason for it is that…

As we move into the holiday season, it’s a great time to examine how your business (and marketing) is doing and where you want to go from here! One of the most useful tools to do this is the SWOT analysis. Everyone from high-level executives to entrepreneurs to families can use a SWOT analysis to…