Emails are an affordable and effective way to engage customers that impact your business’s bottom line.
Email marketing can be one of the most effective marketing investments since you have complete control over your list of subscribers. Unlike other marketing channels, you don’t have to rely on search engines or social media algorithms to reach your audience.
EMAIL MARKETING OFFERS A STAGGERING RETURN ON INVESTMENT. Research reveals it yields an estimated 4,300 percent ROI. In other words, a whopping $44 for every $1 spent.
This blog explains how to create emails that sell and the value of using email marketing software like Mailchimp.
What is Mailchimp?
Mailchimp lets you create and send targeted emails to your customers, track campaign performance, and automate email marketing efforts to save time and increase efficiency.
The platform’s user-friendly interface, customizable templates, and drag-and-drop editor make it accessible to users of all skill levels. To quote Mailchimp, you can
“build your brand, connect with people, and learn as you go – all with one smart platform.”
5 Rules to Write Emails that Convert
Implementing email marketing best practices improves your return on investment and delivers high-quality, relevant content to users who eagerly anticipate opening your messages.
Here are email marketing best practices you need to achieve this goal:
1. Write for Your Customers
Marketing-speak often talks about creating customer-centric content, but what does that mean? Emails that are relevant to your audience seamlessly combine what you want to say with what your audience is interested in.
You need to be familiar with your recipients’ needs, wants, tastes, and preferences to build entertaining, interesting, and engaging email copy. Ensure your emails include answers to your customers’ questions, such as why you’re reaching out, why they should opt into your emails, and how it benefits them.
2. Craft Headlines that Encourage Reading
Emails with subject lines of less than 50 words have 75% higher click-through rates. THINK OF EMAIL HEADLINES AS BAIT: perfecting them can be the difference between recipients opening your email, deleting it, or reporting it as spam.
People open emails if they feel they’ll benefit, if they’re worried about missing out, or if there’s compelling evidence about why they should. And, if you need help, you can use Mailchimp’s subject line checker, which follows marketing best practices based on the open rate performance of millions of emails.
“Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady.
3. Have One Clear Call to Action
A call to action (CTA) is a phrase or statement designed to encourage readers to take a specific action like “buy now” or “subscribe.” CTAs are highly effective at increasing conversion rates – sometimes as much as 371%!
The golden rule is to KEEP YOUR CTA SIMPLE AND START WITH AN ACTION VERB. Words like “register,” buy,” “order,” and “start” tell your readers exactly what they need to do. An email should have one objective. Whether making a sale or reading an article, decide on one purpose and build the CTA around that goal.
4. Design Strong Layouts
Bombarding emails with too much text or images is unappealing to the eye.
A good email layout lets people navigate, read, digest, and remember your messages more effectively. We recommend following the 60/40 rule when designing emails (60% text and 40% images).
Utilizing contrast and white space improves readability and visual design, helping to highlight essential elements and create a sense of hierarchy that guides the reader’s attention to the most critical content in your email. Mailchimp has many templates to help you!
5. Create Email Campaigns
Email marketing aims to guide prospects along the buying process, keep them engaged as customers, and turn them into repeat buyers. Of course, you’ll need to send more than one email to pull this off.
This entails determining which messages users will respond to at each stage of the sales funnel and having a system to deliver them. Drip campaigns are popular for this reason.
They allow you to send email messages to users with defined time frames (e.g., a week after the first purchase, a month after for customer reviews, etc.), which are easy to schedule with Mailchimp.
“Email has an ability many channels don’t: creating valuable, personal touches – at scale” – David Newman.
Final Thoughts: Use an Email Marketing Platform
An email marketing platform like Mailchimp can be a game-changer for your business. With it, you can cost-effectively reach your audience, build customer relationships and ultimately drive more conversions and revenue for your business.
With so many benefits, it’s easy to see why this email marketing platform is a must-have for any business looking to grow and succeed in today’s digital landscape. And if you want to improve your marketing efforts further, why not enroll in our 4×4 Color Training course?
ByFERIAL’s founder, Ferial Youakim, is a Certified Master Image Coach and a renowned color expert who created the 4X4 Color System (16 Seasons)® for image consultants and anyone who wants to leverage the power of color for themselves and their business.
Find out how more about ByFERIAL can help you can grow your brand and your revenue.