Blog: Personal Branding

A personal brand identity establishes your reputation and sets you apart from competitors, bringing focus and purpose to your business. Running a business – even if it’s just you as a solopreneur – can be challenging if you don’t know where you fit into the market. But once you solidify your brand DNA, you’ll zoom…

Did you know that the human brain actually thinks in images and symbols? It then uses storytelling or words to communicate what it envisions. This means that what you and your business put out visually communicates to your audience well before you ever say a word. But how do you effectively translate important meanings into…

Style reflects much more than just what you wear. It expands deeply into who you are as a person. Each one of us has our own unique age and shape, but also beauty and personality. In fact, it is your personality that unlocks the image that makes the greatest positive impact on you and your…

No matter what occasion you’re dressing for this season, the key denominator for a successful image is : confidence! When you know who you are and your image reflects that, you are able to convey your message, make a good impression, and influence others in a positive way. Knowing how to dress for any occasion…

As we move into the holiday season, it’s a great time to examine how your business (and marketing) is doing and where you want to go from here! One of the most useful tools to do this is the SWOT analysis. Everyone from high-level executives to entrepreneurs to families can use a SWOT analysis to…

Deciding whether to take your passion into a profession is no easy task. One does not exchange predictability for uncertainty without good reason. Your passion is definitely a good reason to decide on being an entrepreneur. But it’s not enough. Passion has to be matched with confidence, skill, and also hunger. Entrepreneurship requires commitment and…

We’ve already extensively discussed the power of style and personal image. When your image accurately represents who you are, your values, and your core messaging, you develop confidence and the ability to connect with and influence others. If you are an entrepreneur or business owner, the next step is taking this image and incorporating it…

In the public sphere what you say, what you do, and how you look, determine if people will trust you. These aspects all stem from who you are. In essence, who you are is the building block of your personal brand. There are many very good reasons why you should create a powerful personal brand.…

With every season change comes a desire for renewal. And when it comes to our closets, there isn’t a more exciting time for metamorphosis than Springtime! Just as the flowers and spring buds begin to bloom and blossom in the sunlight, so does our desire for color, flowery prints, and feminine dresses. In one way…

Are you ready to start dressing for your shape? Before you begin, you need to understand your body shape and your proportions. To do this you must determine something called your “horizontal body shape”. Your horizontal body shape is important in helping you determine clothing silhouettes and design elements that work best for your body…