Blog: Personal Branding

Social media is a fantastic resource for crafting your brand and driving tangible results; with millions of people actively seeking out information and resources, you have a tremendous opportunity to get noticed and hired! Branding yourself on social media is necessary to stand out and get noticed. Not only do today’s savvy customers expect it,…

As an image consultant and color analysis professional, you have a lot to offer. In today’s social-media age, everyone wants to make a good impression. They are obsessed with image, and that’s where your expertise lies – you have a passion for how people and things look!  What you do goes beyond improving style. You…

A personal brand identity establishes your reputation and sets you apart from competitors, bringing focus and purpose to your business. Running a business – even if it’s just you as a solopreneur – can be challenging if you don’t know where you fit into the market. But once you solidify your brand DNA, you’ll zoom…

Did you know that the human brain actually thinks in images and symbols? It then uses storytelling or words to communicate what it envisions. This means that what you and your business put out visually communicates to your audience well before you ever say a word. But how do you effectively translate important meanings into…

Style reflects much more than just what you wear. It expands deeply into who you are as a person. Each one of us has our own unique age and shape, but also beauty and personality. In fact, it is your personality that unlocks the image that makes the greatest positive impact on you and your…

No matter what occasion you’re dressing for this season, the key denominator for a successful image is : confidence! When you know who you are and your image reflects that, you are able to convey your message, make a good impression, and influence others in a positive way. Knowing how to dress for any occasion…

As we move into the holiday season, it’s a great time to examine how your business (and marketing) is doing and where you want to go from here! One of the most useful tools to do this is the SWOT analysis. Everyone from high-level executives to entrepreneurs to families can use a SWOT analysis to…

Deciding whether to take your passion into a profession is no easy task. One does not exchange predictability for uncertainty without good reason. Your passion is definitely a good reason to decide on being an entrepreneur. But it’s not enough. Passion has to be matched with confidence, skill, and also hunger. Entrepreneurship requires commitment and…

We’ve already extensively discussed the power of style and personal image. When your image accurately represents who you are, your values, and your core messaging, you develop confidence and the ability to connect with and influence others. If you are an entrepreneur or business owner, the next step is taking this image and incorporating it…

In the public sphere what you say, what you do, and how you look, determine if people will trust you. These aspects all stem from who you are. In essence, who you are is the building block of your personal brand. There are many very good reasons why you should create a powerful personal brand.…