Blog: ByFerial

Instagram is a powerful platform for generating income and building your brand. Making money on Instagram is all about using striking visuals to maximize impact while reaching hundreds of thousands of potential clients. To achieve this, you need to CREATE HIGH-QUALITY CONTENT that is relevant to your audience and captures their attention.  You’ll also need…

Promote your business’s products and services with low effort and a limited budget.top  Affiliate marketing is a PERFORMANCE-BASED MARKETING STRATEGY where an individual or business (affiliate) receives a commission for promoting another merchant’s products or services.  The affiliate is responsible for driving traffic or sales through online referral links, and when a sale is made,…

How to help clients stand out and showcase their unique style with confidence. Living in a world that constantly tells us to buy more, coupled with constant exposure to a social media landscape that fuels trend cycles, makes it tricky for clients to figure out what they like and separate their personal preferences from what…

Pivot your stylist business from in-person consultations to virtual experiences. Having the technology at one’s fingertips to shop has changed the game; fashion has become more democratic, and the global demand for personal stylists continues to soar. Not only that, but clients also expect more convenience. If you’re a stylist venturing into online consultations (if…

Your competitors use YouTube as part of their marketing strategy, so should you. Did you know 90% of consumers say they discover new brands or products on YouTube?  YOUTUBE VIDEO MARKETING IS PERSUASIVE – unlike reading text, it doesn’t take much effort to watch, and it’s easier to digest than other types of content.  Promotional…

Emails are an affordable and effective way to engage customers that impact your business’s bottom line. Email marketing can be one of the most effective marketing investments since you have complete control over your list of subscribers. Unlike other marketing channels, you don’t have to rely on search engines or social media algorithms to reach…

Need help with accounting? What about graphic design? A website too? Chances are, there’s an online platform for each of your business’s growing needs. Software as a Service (SaaS) platforms deliver cost-savings and scalability without making significant investments.  Nowadays, it’s possible to run most of your business operations from a laptop. Digital transformation, the process…

How to cultivate mutually beneficial, give-and-take, win-win business relationships. To quote entrepreneur and public speaker Porter Gale:  “NETWORKING IS YOUR NET WORTH.”  Often perceived as disingenuous or exclusionary, networking has a history of getting a bad rap.  This negative view may be a leftover from the earlier times, when the workplace was largely composed of…

“Whether you think you can, or you think you can’t–you’re right.” – Henry Ford Having an entrepreneurial mindset is essential if you want to succeed in business! The right attitude lets you TAKE RISKS AND MAKE DECISIONS THAT LEAD TO SUCCESS, as well as create innovative solutions, capitalize on trends, and open up a new…

To be successful, you have to know who your customers are and, more importantly, what motivates them to spend money.  When you understand the psychology of money, you zero in on your customers’ emotional needs instead of highlighting your product’s value. Why? Because EMOTIONS DRIVE PURCHASING DECISIONS. Rather than convincing people they need your services…