Color In The Business World

Business and Color

Business attire is very different from any other type of clothing. You have an image to project, and you want to be taken seriously. No matter what business you are in, you have a certain image to maintain that demands that others perceive you as a leader in your field. If you are in mostly business settings, you want to appear polished and ready to meet the challenges of the day. Typically, that means staying clear of patterns and prints, except in blouses and accessories. The dominant color should be on the dark side with a medium to low contrast.

The exception to the rule is if you are in a creative field such as advertising, art or music. If you want people to perceive you as an artisan, you must dress the part. Wearing a dark business suit while you are trying to convince a CEO that you can decorate a lobby in a dazzling style that exudes professional success is futile if you look like you have been in board meetings all day. You must still follow the color palette for your Season/Group and wear colors that allow your creative spark to shine.

It goes without saying that you should not only follow good hygiene but take the time to groom yourself. If you do not know how to achieve a professional look with makeup, take a class. A professional appearance with makeup, manicure, pedicure and styled hair goes a long way toward making your associates believe you are the best person for the job. You will get promoted faster and earn respect when you offer new or innovative ideas that go beyond traditional rules while looking the part.

Color is a powerful communication tool in the business world. Its effects are instant and can be profound. Whether you are conscious of it or not, you are constantly sending out signals to others with the colors you wear. Below you will find the psychology of colors and some general beliefs associated with certain colors. Use them to your advantage.

Red is often used to display power in business situations where red would be used more as an accent. For a flirty evening, wearing red sends out a signal that you are in the mood for fun and excitement.

Pink gives a soft appearance and evokes feelings of romantic femininity.Wearing pink shows a soft, flirty side that is a little whimsical.

Blue is a color that can be cool and calming as well as powerful and convincing. Wearing navy blue in business says that you know who you are and what you are doing. Other shades of blue bring tranquillity with a sense of well-being and honesty.

Purple is the color of kings.Wearing purple gives the impression of wealth and sophistication when worn in the darker shades. Light shades offer a feeling of romantic youth.

White is a sacred color that resembles purity. White is the color of virginal brides showing purity and honour. Wearing white displays a signal of trustworthiness. It is a color that does not hide blemishes.

Gray is a color of solid conservatism. Wearing gray evokes an image of maturity in thought and conservative action.

Brown is a rich, natural color that exudes conservatism. Wearing brown in business shows conservatism, reliability and consistency.Lighter shades bring out feelings of nature and well-being.

Black is a powerful color that can bring out many emotions. Wearing black to a formal event is elegant and the utmost in formality. Black is also used in mourning the passing of a loved one, or showing depression. No color is more striking and brings emotion as quickly except possibly red. Black always makes a powerful statement and can show further intentions with the use of accessories.

Descriptions of the meaning of colors and the impressions they make are generalizations. The impact of the statements you will make in these colors often has to do with the shade you choose. Light colors always carry a feeling of youth, while the darker ones evoke more mature feelings. Bright is lively and muted can be dull. Some of the muted shades are never a good choice if you are over 50 because the connotation is that these colors are for the elderly. If you have graying hair, they will seal the perception that you are older than you may be.

Coloring your hair is the easiest way to retain a youthful appearance,or you may just wanta newandexcitinglook. Either way, you will want to make sure the color is harmonious to your natural coloring. If you are hiding the gray in a new hair color, remember that to look natural, you should color your hair one or two shades lighter than your original hair color, to compensate for the loss of color in your skin and hair as you age.

Our aim is to inspire and empower people of all walks of life to face their challenges head on, no matter what age, size, color or budget they have to reach their greatest potentials.

For a simple tweak or a complete overall new look, we are here for you. To book your consultation or become a Personal stylist and Image consultant feel free to contact us or email us [email protected]we will be more than happy to cater to your needs.



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ByFerial Image Consultant Training
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