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What Is An Image, And How Do You Create One?

The buzzword today is “image.” Brands and individuals alike need one to thrive in a world where our footprints are no longer confined to where we physically step. It’s a vast and highly accessible world… a world where your PIE (performance, image, and exposure) sets you apart and gives an initial definition of who you are. What goes into the image slice?

Ferial Youakim AICI Master

LEADING BY EXAMPLE

Those of you who follow my journey know a lot about my goals, challenges, and setbacks. Not many of you, however, know about the roadblocks I faced becoming a Certified…