Blog: business strategy

Your pricing strategy is often the most overlooked marketing tool in your styling and image consultant business.  Most image consultants think a pricing strategy is just about covering their time for closet edits, personal shopping trips, and consultations. But in reality, pricing is a communication tool. It tells potential clients who you serve, how you operate,…

Whether you’re a new or an established business owner, you likely already know that entrepreneurial longevity and success doesn’t just happen. It takes so much more than just creating a brand and leaving customers to find you. So, what does it take to become the business you know you can be? Let’s start with planning. …