Danika James-Brayboy

Danika James-Brayboy is the Founder & CEO of Loved Reflection, an identity-led style coaching practice helping professionals align who they are becoming with how they show up.

As a Self-Wealth Architect and Certified Professional Image Consultant, Danika blends executive coaching, personal style strategy, and identity-centered transformation to help clients build self-trust, confidence, and presence from the inside out. Her work goes beyond styling and is about reconnecting people to the value, wisdom, and power they already carry so they can love their reflection both inside and out.

After nearly two decades as a leader at companies like Nike, Tory Burch, and Eileen Fisher, driving strategy for multi-billion-dollar retail businesses, Danika saw firsthand how clothing shapes confidence, leadership, and visibility. Loved Reflection was born from that insight: style is not surface-level – it is often the visible expression of identity.

Guided by her signature LOVED Framework and the belief that self-wealth is your greatest asset, Danika helps clients move from reflection to reconnection to radiance.

As Maya Angelou beautifully wrote, “We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.”

Danika believes when identity and presence finally align, confidence stops feeling like something you perform…and starts feeling like something you own.