How To Create An Authentic Wardrobe For Your Personal Brand

How To Create An Authentic Wardrobe For Your Personal Brand

One of the most important qualities a woman entrepreneur can possess is leadership. Leadership comes from confidence and authenticity. A woman with strong leadership skills has developed the ability to attract core people, new opportunities, and effective solutions. The truth is that leadership is not built in a day, however, it is the result of pulling together years of life experience and developing a strong idea of who you are. This article will teach you how to integrate authenticity as the base of your personal style and create life-changing confidence that impacts your life.

Allow Authenticity to Guide Your Style

As we just mentioned, authenticity is the framework of a personal brand and style. Authenticity allows you to be yourself in both a unique and comfortable way. The worst thing someone can do with a personal brand is to pretend that they are someone they’re not. This strategy lacks both substance and clarity. To start discovering your authentic style, ask:

  • What message do I want to convey to others?
  • What makes me feel most confident?
  • What do I feel most like myself in?

Use the Power of Colors to Your Advantage

Color plays a huge role in helping develop an authentic style for your personal brand. In fact, a professional color analysis has proven to help people notice you before they notice your clothing. Moreover, it gives you a framework for building a wardrobe of colors that specifically work for you. A color analysis will help you feel more comfortable in your skin, help create harmony with your own coloring, and of course, save you time and money. The new, groundbreaking  4X4 Color System perfectly analyzes the undertone, hue, value, and intensity of all people’s completely unique skin, hair, and eye coloring. 

The system allows you to uncover beauty secrets that will make you look and feel better by creating balance and enhancing your distinctive color harmony.

NOTE: If you are an image consultant and have been trained by other color systems and would like to convert, learn, and be certified in The Universal 4X4 Color System, please CLICK HERE.

Be Clear and Consistent

This is a very straightforward and effective tip. When creating a personal brand and personal style, your image is responsible for helping people to quickly identify who you are and what you do. Depending on your lifestyle and the work you do, you must be clear on the message you want to convey. Are you athletic, quirky, unique, trustworthy, professional, laid back, or feminine? This clarity makes it much easier to select clothing styles matching your main message. This clarity can lead you to consistency. When you know what you stand for you can design a wardrobe, and outfits, that fit into this messaging…ultimately, leading you to an easy, stress-free morning!


  • What message do you most want to give others about yourself?
  • What do you stand for?

Let’s Take Your Business to The Next Level

Branding is essential to any business. As an entrepreneur, why should your image be any different? Here at ByFerial, we are not only dedicated to helping you look and feel your best, but we also give you the exact steps you need to take to build a business, a lifestyle, and a mission that you love. Our gift to you? CLICK HERE —> FOR 1-WEEK FREE BUSINESS TRAINING WITH EMPOWER GROUP!



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