How To Choose Your Correct Makeup Shades

3 Tips for a Beautiful, Bright, and Glowing Face!


Typically when we think of makeup colors and shades, we set out to find the perfect match for our skin color and tone. There’s nothing worse than wearing a chalky foundation in the summer when skin tends to get darker or wearing a dark shade when skin is paler in the winter. Essentially, when it comes to selecting the perfect makeup colors, we actually have to consider more than just the season or our skin color. In this week’s post, I’m going to walk you through how to find makeup colors that not only look like your skin – but also enhance it in any circumstance! The best part? You’ll know how to customize a color palette for yourself that works well with any lighting. 


#1. Find Your Undertone


The right skin color is the foundation of all makeup.  If you don’t have the right foundation color for your skin, the rest of your makeup will disappear into glaring incongruity and imbalance. To avoid this problem, a good rule of thumb is to figure out your undertone before settling on a foundation, powder, concealer, and other makeup shades.


Undertones are the colors in your skin that do not change. While there are three main undertones: cool, warm, and natural, an undertone is a watercolor-like blend of various colors. So, you may have, for example, pink, peach, yellow, olive, and silver undertones. When selecting a product look at the description for keywords like cool, warm, spice, toasty, etc. Then lean the undertone into your specific watercolor blend. The goal with any foundation is to ensure a fresh, bright, and glowing look rather than a gray, dark, dirty, or dingy appearance. 


  • Before figuring out your undertones, look at your surface tones. Just because you have red tones, for example, does not mean you have pink or cool undertones. 
  • What tones are on the surface of your skin? Red from past scars, bluish and purple tones under the eyes? 
  • What tones do you see on your forehead, chin, and around the sides? 


TOOL: Check Out Estee Lauder’s Undertone’s Chart To Find Your Undertone!

TIP: Always remember that you can blend different foundations together. You can strip test different swatches alongside one another on your cheek. Once you’ve selected your shade, remember to bring it all the way down your jawline and neck to ensure a seamless transition of color.


#2. Find Your Hue


The next step is to discover your hue. Hue is the true color of primary colors mixed together, with an intermediate color (primary color and the half-saturation of another primary color). You end up with a basic and intense color that you can apply to your lips and eyelids to enhance or adjust your features. Once you find your perfect hue, you’ll be able to change the brightness and density depending on the time of day, event, or season. 


TOOL: To find your tone, examine your skin and determine what tones and temperatures you are seeing in it. In undertones, we looked for cool, warm, or neutral. Here you are looking on a scale of light versus deep color hues.


#3. Find Your Value & Intensity


With value, the goal is to look at which colors are complementing each other, and are an integral part of your appearance. The scale of value would be found based on your hair: is it pure, tinted, toned, or shaded? Next, for intensity, you’ll want to determine how saturated your eyes are with color. Examine your eyes, and decide on the intensity of your eye color. Are your eyes bright, light, medium, or dark?

Need Help Finding Your Colors? 

The #1 Tool to Find the Perfect Makeup Shades & Finishes!

The bottom line is that the perfect makeup look requires a reliable method to determine which colors do justice to your natural coloring and help you look your absolute best, in any condition, lighting, or season!

If you are ready for a fool-proof color system that can make your life easier while enhancing your appearance and helping your clients consider getting trained in the 4×4 Color System. This revolutionary color system was created directly by ByFerial and took over a decade to develop. It is currently being used as the primary color analysis tool for image stylists all around the world. The 4×4 color system will help you expertly and efficiently create personal color palettes based on color undertones, hues, values, and intensity, without the costly and drawn-out processes that lack of training or human error can come with. The 4×4 color system gives you the ability to offer clients a powerful tool that links traditional color theory with the infallibility of science!


You can join ByFERIAL Empower Group for primary access and top discounts on the 4×4 Color System training. You’ll also get access to business mentorship and training tools to help you become a trusted and expert image stylist and color analyst! —>  JOIN TODAY, GET 1 WEEK FREE —> CLICK HERE!




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