Client Shopping Strategies for Personal Stylists

Woman's legs wearing heels and holding a whole bunch of shopping bags

How to help your clients build a wardrobe they love, no matter their size or shape!

As a personal stylist, you may provide additional personal shopping services for your clients, guiding them through the style decision-making process and presenting them with a complete wardrobe.

It’s hardly a secret; some clients require style assistance, while others need to find inner confidence. Being friendly, a good listener, and tactful are essential soft skills to help you succeed as a professional in your field; however, there are also tried and tested strategies to ensure your customers spread the news about your business through word-of-mouth.

Why You Should Offer Personal Shopping Services

As a personal stylist, you already have in-depth knowledge of trends and an extensive understanding of body types, colors, and styles that flatter your clients’ figures. It makes sense from a service and financial perspective to provide bespoke shopping packages as well.

Personal shoppers are immensely beneficial for the time-poor, those lacking in fashion confidence, or those who require help to assemble entire outfits. While not all clients may use your service, those that do will save time and money.

5 Tips to Make Shopping for Clients a Breeze

With some knowledge and preparation, you can MAKE SHOPPING FOR CLIENTS A STRESS-FREE EXPERIENCE.

1. Create Your Consulting Process

Yes, there are courses and a lot of fashion literature to draw from. Still, each stylist and personal shopper typically creates an approach based on their studies and work experience.

Ultimately, it is up to you to devise a process from which you can extract data from your clients to assist them in shaping their preferred styles.

After performing a color analysis based on skin tone, body type, height, weight, and personal preferences, you can get more creative by creating mood boards, style quizzes, and personalized fittings to help them create the perfect wardrobe.

2. Know Your Products

It is essential to STAY INFORMED OF CURRENT TRENDS. Additionally, be knowledgeable about the advantages of the products your clients are looking for and other options available to supplement their purchases.

Ensure you understand the exchange, warranty, and refund policies regarding the items you buy for clients if you need to return garments. When you know what’s available for your client to wear, you provide a rich and exciting world of possibilities for them. 

“The difference between style and fashion is quality.” – Giorgio Armani

3. Have a Clear Budget

Before you purchase any items for your client, determine how much they are willing to spend on their wardrobe overhaul. That way, you can focus on getting the essentials they need to make their wardrobe work rather than just the items they like.

Budgets avoid potential disagreements about the overall cost of the shopping experience, especially when a client is unaware of the cost of high-quality essentials. A budget provides a transparent understanding of how much can be spent on each item, allowing you and them to make informed decisions.

4. Shop With Intention

Agreeing on a budget helps to shop intentionally, eliminating items your client wants but doesn’t need. Once you’ve narrowed down the type of wardrobe they want, you should LIST PRIORITIES. For example, are you looking for long-lasting quality or trendy items? Comfort or style?

For clients with a limited budget, this can be a great help as it allows them to prioritize what they should purchase first and build up their wardrobe in order of importance. When they hire you the first time, they may focus on the basics, and the second time could be used to broaden their range of accessories, for instance.

“Fashion is architecture: it is a matter of proportions.” – Coco Chanel

5. Provide an Experience

CLIENTS HIRE YOU FOR YOUR KNOWLEDGE AND EXPERIENCE in selecting fashionable wardrobe items that complement their unique style. They could shop for clothing online, but instead, they’ve chosen you to help.

You’re not just a personal assistant shopping for clothes but a stylist providing a unique experience. Make sure to factor this in when offering services. Consider the convenience of stores with fitting rooms, or provide a portable rail for in-home consultations.

These details bolster your business and give your clients the feeling that YOUR SERVICES ARE EXCEPTIONAL AND WORTHWHILE. Personal stylists are not limited to the wealthy and famous; all your clients deserve to feel pampered.

Offer Your Clients More Value With ByFERIAL

Maybe it’s time to refine your skills. Keeping up to date with ever-evolving fashion, color, and design trends is essential for success. By brushing up on the basics of color theory, you can provide better customer service and increase your revenue.

If you want to stay competitive in the industry, then the ByFERIAL Image and Color Institute can help. We have a range of training courses, from beginner to advanced, to kickstart or accelerate your personal stylist and shopper career. Contact us today to learn about our accredited training!

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