How to nurture and build a thriving client base with strategic email collaborations.
Two elements for successful email list building are a decent traffic flow to your website and lead capture forms for visitors to fill in once they arrive at your homepage.
Once in place, you can tackle the challenge of growing your email list. Why? Because email marketing is a COST-EFFECTIVE STRATEGY TO NURTURE RELATIONSHIPS with customers.
Sending regular emails keeps you top of mind and builds client trust, increasing sales and loyalty. Collaboration has emerged as a widely adopted tactic to expand client reach, and in this blog, we’ll dive deeper into its intricacies and benefits.
Why You Need an Email Newsletter
Email newsletters are just like newspaper or magazine subscriptions. When you sign up for one, you’re essentially signing up to receive regular updates about a particular topic or industry. The only difference is that instead of obtaining information about general interest topics, your clients receive updates about your business and services.
NEWSLETTERS ARE MORE EFFECTIVE than random emails because they’re opt-in. Therefore, subscribers expect to receive emails and are automatically interested in reading them. They’re also viewable on smartphones and 40% more effective than Facebook and Twitter in driving new sales.
Collaborative Email Marketing: 5 Strategies for Success
Collaborative email marketing involves two or more businesses teaming up to send emails to their subscribers, offering an excellent opportunity to tap into a broader audience and generate valuable leads.
1. Offer Partner Discounts with Adjacent Businesses
Partner discounts involve mutually beneficial co-promotions between you and another business with the same target audience. The idea is to entice new clients by providing an exclusive deal they can’t find elsewhere.
For instance, as a personal stylist, you may team up with a makeup brand to offer clients a discount on beauty products. This collaboration benefits both businesses – you offer added value to clients while the makeup company gains increased exposure and sales opportunities.
2. Cross-Promote on Social Media Channels
When you cross-promote with another business, you essentially share your followers with them. This can lead to a lot of new subscribers for both of you.
Choosing a partner that is a good fit for your brand is essential. You want to work with a business with a similar audience to yours and offer products or services that are complementary to yours.
It is also essential to be clear about the terms of your partnership. You should agree on how you will promote each other’s content on social media channels and what types of content you will share.
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman
3. Try Guest Writing
Collaborating with other industry experts or relevant organizations to guest-write your newsletter or a specific article is a great way to create exclusive content that interests your subscribers.
When you collaborate with someone else, you pool your expertise and resources to produce something more valuable than what either of you could do on your own. This is a smart tactic to attract new subscribers and engage existing ones.
4. Host a Chat on X (Formerly Twitter)
X chats can be a powerful tool for growing your email list. Hosting or participating in relevant and engaging chats can attract a targeted audience interested in your niche or industry. During the chat, PROVIDE VALUABLE INSIGHTS AND CONTENT and encourage participants to sign up for your newsletter for further updates and exclusive offers.
Additionally, you can leverage chats to collaborate with influencers or industry experts, expanding your reach and credibility. The real-time interactions and networking opportunities within chats can drive traffic to your website, ultimately leading to increased email list subscriptions and potential long-term customers.
“Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady
5. Implement Referal Programs
Referral programs are another tactic you can use to grow your email list. When existing subscribers refer friends and colleagues to subscribe to your emails, they create a warm lead. This means those who join your email list via referral are already interested in what you offer.
The trick is to offer valuable rewards to encourage people to opt in. The process of referring people should also be as easy as possible. Always provide clear instructions on how to refer people and redeem rewards.
The Empower Group: Your Secret Weapon for Success
You can expand your customer base by offering partner discounts, cross-promoting social media channels, guest writing, hosting a chat on X, and implementing referral programs.
The fashion industry is competitive, and personal stylists need all the help they can get to succeed. That’s where ByFERIAL’s Empower Group comes in.
ByFERIAL’s Empower Group is a membership program that provides personal stylists with the tools and resources they need to grow their businesses. It includes access to training, mentorship, networking opportunities, and marketing support.Access 1-week of free training today!